Every NovaLab price, in US dollars, with no tier hidden behind a contact form. Diagnostics start at $250. Fixed-scope projects run from $1,200 to $6,500. Monthly retainers run from $350 to $4,000. Four of the five diagnostic fees are credited against the work that follows.
How NovaLab prices work
Every service opens with a paid diagnostic rather than a proposal call, and four of the five diagnostic fees are credited against whatever follows. Nothing on this page says contact for pricing.
- Diagnostics are one-offs. $250 to $400 depending on the service. They produce a document, not a commitment.
- Fixed-scope projects are quoted in full. The price on this page is the price, unless the scope changes in writing first.
- Retainers are monthly. Only the visibility retainers carry a minimum term, which is three months.
- Credits reduce the next invoice. A credited diagnostic fee comes off the engagement that follows it, not off a later one.
AI and Search Visibility
Search engine and AI assistant visibility sold as one service. Six tiers, from a $400 snapshot to a $4,000 a month full programme.
| Tier | What it is | Price |
|---|---|---|
| Visibility Snapshot | Technical crawl, top-20 query gap list against two named competitors, prompt panel run across the major AI assistants showing where you appear and who gets cited instead. Credited against what follows. | $400 |
| Visibility Audit | Full technical and content audit, entity and citation baseline, prioritised roadmap. Credited against the first retainer month. | $1,200 |
| Foundation Build | Optional one-off. Entity and schema remediation, crawler access configuration, citation surface mapping. | $2,250 |
| Foundation | Entry retainer, three-month minimum. | $1,200 / month |
| Growth | Expanded deliverables, active citation surface work. | $2,400 / month |
| Scale | Full programme. | $4,000 / month |
Full detail, method and questions on the AI and Search Visibility page.
Site Performance and Technical Fixes
Measurement, then a ranked issue list, then the fixes. Four tiers, from a $400 diagnostic to a $3,500 overhaul, with a $350 a month care plan after.
| Tier | What it is | Price |
|---|---|---|
| Diagnostic | Prioritised issue list with effort estimates. Credited against any fix engagement. | $400 |
| Fix Sprint | One week, the diagnostic's issue list resolved. | $1,800 |
| Performance Overhaul | Core Web Vitals work across key templates. | $3,500 |
| Care Plan | Monitoring, patching, small fixes. One hour per month, overage $175 per hour. | $350 / month |
Full detail, method and questions on the Site Performance and Technical Fixes page.
Measurement and Tracking
GA4 and Google Tag Manager audited and rebuilt so the numbers are true. Four tiers, from a $250 health check to a $2,500 rebuild with an optional $1,500 server-side container.
| Tier | What it is | Price |
|---|---|---|
| Tracking Health Check | Tag configuration audit, event firing verified on key pages, one-page list of what is broken. Credited. | $250 |
| GA4 and GTM Rebuild | Measurement plan, container build, dataLayer implementation, consent mode. | $2,500 |
| Server-Side Container | Added to the GA4 and GTM Rebuild. | +$1,500 |
| Monitoring | Anomaly alerts, tag health, monthly check. | $500 / month |
Full detail, method and questions on the Measurement and Tracking page.
Accessibility and Compliance
WCAG 2.2 AA scanning, manual testing and remediation. Four tiers, from a $300 risk check to $4,500 of remediation, with monitoring at $1,200 a month.
| Tier | What it is | Price |
|---|---|---|
| Risk Check | Automated scan across templates, one-page severity summary, plain statement of what automated scanning does and does not catch. | $300 |
| Audit and Conformance Report | Automated scan plus manual keyboard and screen-reader pass on up to 8 templates, with WCAG 2.2 AA criterion references. | $1,800 |
| Remediation | Standard template set brought to conformance, with a CI regression test. | $4,500 |
| Monitoring | Ongoing scanning and fixes. Higher-volume publishers quoted separately. | $1,200 / month |
Full detail, method and questions on the Accessibility and Compliance page.
Category Visibility Intelligence
The flagship. Several hundred category prompts across six AI assistants on a fixed schedule, reported in a live dashboard. Two tiers.
| Tier | What it is | Price |
|---|---|---|
| Onboarding and calibration | Prompt panel built for your category, entity resolution, run schedule set, baseline calibrated. | $6,500 |
| Ongoing | Scheduled runs across all six assistants, multiple runs per prompt, live dashboard. | $3,000 / month |
Full detail, method and questions on the Category Visibility Intelligence page.
What is credited against what
- $400 Visibility Snapshot is credited against what follows it.
- $1,200 Visibility Audit is credited against the first retainer month.
- $400 Performance Diagnostic is credited against any fix engagement.
- $250 Tracking Health Check is credited against the GA4 and GTM Rebuild.
- $300 Accessibility Risk Check is credited against the Audit and Conformance Report.
Category Visibility Intelligence has no credit arrangement. Its $6,500 onboarding builds the prompt panel and calibrates the baseline, which is the instrument itself rather than an audit that a later stage supersedes.
The reasoning behind these figures, including the three ways this kind of work gets priced and what moves a fixed-scope quote, is in the what does SEO cost guide.
Questions people ask
What does NovaLab cost to get started?
The cheapest entry point is the $250 Tracking Health Check. The most common are the two $400 diagnostics, one for visibility and one for performance. Accessibility opens at $300. Category Visibility Intelligence is the exception at $6,500, because that fee builds a tracking instrument rather than producing an audit.
Which fees are credited against later work?
Four. The $400 Visibility Snapshot is credited against what follows. The $1,200 Visibility Audit is credited against the first retainer month. The $400 Performance Diagnostic is credited against any fix engagement. The $250 Tracking Health Check and the $300 Accessibility Risk Check are each credited against the next step on their own service.
Why is pricing in US dollars?
NovaLab is based in Dubai and serves the United Arab Emirates, but these five services are delivered remotely and the demand for them is international. The accessibility work in particular is driven by European Union and United States regulation. Quoting one currency across all five services keeps the comparison honest.
Are there any contracts or minimum terms?
Two. The visibility retainers carry a three-month minimum, which starts at the $1,200 a month Foundation tier. Category Visibility Intelligence needs longer than a month before the numbers are readable, because calibration has to settle first. Everything else is either a fixed-scope one-off or a rolling monthly plan.
What is not included in these prices?
Third-party costs you would pay anyway. Hosting, CDN, a server-side tagging endpoint, screen-reader or scanning tool licences where your own stack does not already cover them, and any paid media. NovaLab quotes its own fee and tells you which third-party costs a given option adds before you commit to it.
Do you offer a discount for buying several services?
Not a headline discount, but two combinations genuinely cost less. Accessibility remediation and performance fixes touch the same templates, so shipping them in one branch takes less time than two separate engagements. NovaLab prices that as one engagement rather than two when the scopes are agreed together.
Can I pay monthly instead of a lump sum?
The retainers are monthly by design. The fixed-scope one-offs, meaning the audits, the rebuild, the Fix Sprint, the Performance Overhaul and Remediation, are invoiced against the engagement rather than spread across months. The diagnostics are small enough that the question rarely comes up.
Start with a diagnostic
The cheapest is $250, the most common are $400, and four of the five are credited against the work that follows. Every service and its method is on the services overview.
Book a callLast updated 14 September 2026 · NovaLab Digital · Dubai, UAE