Every NovaLab price, with no tier hidden behind a contact form. SEO plans, websites, AI automation and the three named services for UAE businesses are priced in dirhams. The five technical services are priced in US dollars: diagnostics start at $250, fixed-scope projects run from $1,200 to $6,500, and monthly retainers run from $350 to $4,000. Four of the five diagnostic fees are credited against the work that follows. The one exception is company automation, which is quoted in writing after a free consultation, because the scope is different for every company.
SEO, websites and AI automation, in AED
| Service | What it is | Price |
|---|---|---|
| Local SEO | Google Business Profile, reviews, directory listings, one page improved a month, monthly report. 3-month minimum. | AED 1,500 / month |
| Growth SEO | Everything in Local SEO plus technical fixes, two new pages or articles a month, quarterly keyword review, AI search work. 3-month minimum. | AED 3,500 / month |
| Starter Website | Up to 5 pages (home, services, about, gallery, contact), WhatsApp and call buttons, contact form, map, mobile layout, basic SEO, Google Business Profile link, 2 revision rounds and 30 days of support. The files are yours. Free working demo in 24 hours, live in 5 to 7 days. Hosting included while you are a client. | AED 1,800 one-time |
| Business Website | Up to 10 pages, everything in the Starter Website with 60 days of support. A second language, booking, a shop or a blog are quoted separately. Free working demo in 24 hours, live in 10 to 14 days. Hosting included while you are a client. | AED 3,500 one-time |
| Website care plan | Optional, for either website: edits, uptime and contact-form checks, renewal reminders. | AED 299 / month |
| AI Automation | One workflow automated end to end, built and run for you. 3-month minimum on the monthly fee. | AED 8,000 setup + AED 2,000 / month |
| AI Automation, pilot | Same build for the first three clients, in exchange for a named case study. | AED 4,000 setup + AED 2,000 / month |
| Company automation | Custom build across several workflows. Free consultation, then a fixed quote in writing. Custom builds start at AED 8,000 setup + AED 2,000 / month. | Quoted per company |
Full detail on the SEO, web design, and AI automation pages.
Named services, in AED
| Service | What it is | Price |
|---|---|---|
| Auto | WhatsApp agent that answers customer enquiries and books appointments into the calendar your team already uses. 3-month minimum on the monthly fee. | AED 8,000 setup + |
| Dubai | A back-office process automated across several systems. Written process map first, then integrations, exception handling and an audit trail. 3-month minimum on the monthly fee. | AED 20,000 setup + |
| Auto | One content engine producing both search pages and social posts every month, with Growth SEO included in full. 3-month minimum on the monthly fee. | AED 5,000 setup + |
These are the same kinds of work as the table above, sold as three specific jobs at a published price. AutoCustomerEngageDXB is the AI Automation line with the workflow already chosen, at the same price. AutoSocialDXB charges the Growth SEO rate and adds a one-time engine on top, and Growth SEO on its own is still AED 3,500 a month with no setup fee. DubaiTaskAutomator is a fixed price for the sort of multi-workflow build listed above as quoted per company, for companies whose back office looks like most back offices. If yours turns out to be unusual, the free consultation will say so and you go back to a written quote.
How the technical services are priced
Every technical service opens with a paid diagnostic rather than a proposal call, and four of the five diagnostic fees are credited against whatever follows. Nothing on this page says contact for pricing.
- Diagnostics are one-offs. $250 to $400 depending on the service. They produce a document, not a commitment.
- Fixed-scope projects are quoted in full. The price on this page is the price, unless the scope changes in writing first.
- Retainers are monthly. Among the technical services, only the visibility retainers carry a minimum term, which is three months.
- Credits reduce the next invoice. A credited diagnostic fee comes off the engagement that follows it, not off a later one.
AI and Search Visibility
Search engine and AI assistant visibility sold as one service. Six tiers, from a $400 snapshot to a $4,000 a month full programme.
| Tier | What it is | Price |
|---|---|---|
| Visibility Snapshot | Technical crawl, top-20 query gap list against two named competitors, prompt panel run across the major AI assistants showing where you appear and who gets cited instead. Credited against what follows. | $400 |
| Visibility Audit | Full technical and content audit, entity and citation baseline, prioritised roadmap. Credited against the first retainer month. | $1,200 |
| Foundation Build | Optional one-off. Entity and schema remediation, crawler access configuration, citation surface mapping. | $2,250 |
| Foundation | Entry retainer, three-month minimum. | $1,200 / month |
| Growth | Expanded deliverables, active citation surface work. | $2,400 / month |
| Scale | Full programme. | $4,000 / month |
Full detail, method and questions on the AI and Search Visibility page.
Site Performance and Technical Fixes
Measurement, then a ranked issue list, then the fixes. Four tiers, from a $400 diagnostic to a $3,500 overhaul, with a $350 a month care plan after.
| Tier | What it is | Price |
|---|---|---|
| Diagnostic | Prioritised issue list with effort estimates. Credited against any fix engagement. | $400 |
| Fix Sprint | One week, the diagnostic's issue list resolved. | $1,800 |
| Performance Overhaul | Core Web Vitals work across key templates. | $3,500 |
| Care Plan | Monitoring, patching, small fixes. One hour per month, overage $175 per hour. | $350 / month |
Full detail, method and questions on the Site Performance and Technical Fixes page.
Measurement and Tracking
GA4 and Google Tag Manager audited and rebuilt so the numbers are true. Four tiers, from a $250 health check to a $2,500 rebuild with an optional $1,500 server-side container.
| Tier | What it is | Price |
|---|---|---|
| Tracking Health Check | Tag configuration audit, event firing verified on key pages, one-page list of what is broken. Credited. | $250 |
| GA4 and GTM Rebuild | Measurement plan, container build, dataLayer implementation, consent mode. | $2,500 |
| Server-Side Container | Added to the GA4 and GTM Rebuild. | +$1,500 |
| Monitoring | Anomaly alerts, tag health, monthly check. | $500 / month |
Full detail, method and questions on the Measurement and Tracking page.
Accessibility and Compliance
WCAG 2.2 AA scanning, manual testing and remediation. Four tiers, from a $300 risk check to $4,500 of remediation, with monitoring at $1,200 a month.
| Tier | What it is | Price |
|---|---|---|
| Risk Check | Automated scan across templates, one-page severity summary, plain statement of what automated scanning does and does not catch. | $300 |
| Audit and Conformance Report | Automated scan plus manual keyboard and screen-reader pass on up to 8 templates, with WCAG 2.2 AA criterion references. | $1,800 |
| Remediation | Standard template set brought to conformance, with a CI regression test. | $4,500 |
| Monitoring | Ongoing scanning and fixes. Higher-volume publishers quoted separately. | $1,200 / month |
Full detail, method and questions on the Accessibility and Compliance page.
Category Visibility Intelligence
The flagship. Several hundred category prompts across six AI assistants on a fixed schedule, reported in a live dashboard. Two tiers.
| Tier | What it is | Price |
|---|---|---|
| Onboarding and calibration | Prompt panel built for your category, entity resolution, run schedule set, baseline calibrated. | $6,500 |
| Ongoing | Scheduled runs across all six assistants, multiple runs per prompt, live dashboard. | $3,000 / month |
Full detail, method and questions on the Category Visibility Intelligence page.
What is credited against what
- $400 Visibility Snapshot is credited against what follows it.
- $1,200 Visibility Audit is credited against the first retainer month.
- $400 Performance Diagnostic is credited against any fix engagement.
- $250 Tracking Health Check is credited against the GA4 and GTM Rebuild.
- $300 Accessibility Risk Check is credited against the Audit and Conformance Report.
Category Visibility Intelligence has no credit arrangement. Its $6,500 onboarding builds the prompt panel and calibrates the baseline, which is the instrument itself rather than an audit that a later stage supersedes.
The reasoning behind these figures, including the three ways this kind of work gets priced and what moves a fixed-scope quote, is in the what does SEO cost guide.
Questions people ask
What does NovaLab cost to get started?
For UAE businesses, the SEO check and the website demo are free, Local SEO is AED 1,500 a month, and a Starter Website of up to 5 pages is AED 1,800. Among the technical services, the cheapest entry point is the $250 Tracking Health Check. The most common are the two $400 diagnostics, one for visibility and one for performance. Accessibility opens at $300. Category Visibility Intelligence is the exception at $6,500, because that fee builds a tracking instrument rather than producing an audit.
Which fees are credited against later work?
Four. The $400 Visibility Snapshot is credited against what follows. The $1,200 Visibility Audit is credited against the first retainer month. The $400 Performance Diagnostic is credited against any fix engagement. The $250 Tracking Health Check and the $300 Accessibility Risk Check are each credited against the next step on their own service.
Why are some prices in US dollars?
SEO plans, websites, and AI automation are sold to UAE businesses, so they are priced in dirhams. The five technical services are delivered remotely and the demand for them is international. The accessibility work in particular is driven by European Union and United States regulation. Quoting one currency across those five keeps the comparison honest.
Are there any contracts or minimum terms?
Five. Local SEO and Growth SEO carry a three-month minimum, then run month to month with 30 days' notice. AI automation carries a three-month minimum on the monthly fee. The three named services each carry a three-month minimum on their monthly fee, for the same reason. The visibility retainers carry a three-month minimum, which starts at the $1,200 a month Foundation tier. Category Visibility Intelligence needs longer than a month before the numbers are readable, because calibration has to settle first. Everything else is either a fixed-scope one-off or a rolling monthly plan.
What is not included in these prices?
Third-party costs you would pay anyway. Hosting, CDN, a server-side tagging endpoint, screen-reader or scanning tool licences where your own stack does not already cover them, and any paid media. NovaLab quotes its own fee and tells you which third-party costs a given option adds before you commit to it.
Do you offer a discount for buying several services?
Not a headline discount, but two combinations genuinely cost less. Accessibility remediation and performance fixes touch the same templates, so shipping them in one branch takes less time than two separate engagements. NovaLab prices that as one engagement rather than two when the scopes are agreed together.
Can I pay monthly instead of a lump sum?
The retainers are monthly by design. The fixed-scope one-offs, meaning the audits, the rebuild, the Fix Sprint, the Performance Overhaul and Remediation, are invoiced against the engagement rather than spread across months. The diagnostics are small enough that the question rarely comes up.
Start with a diagnostic
The cheapest is $250, the most common are $400, and four of the five are credited against the work that follows. Every service and its method is on the services overview.
Book a callLast updated 24 October 2026 · NovaLab Digital · Dubai, UAE