The back-office work nobody wants to do: copying data between systems, reading the same documents, producing the same report every week. NovaLab maps it, automates it end to end, and runs it. AED 20,000 to set up, then AED 4,000 a month.
What you get
This is the service for replacing manual data entry and junior admin work, not for adding a new system on top of the ones you already ignore. The map comes before the build, because most of what looks automatable turns out to be two different processes wearing the same name.
- A written process map. Every step, who performs it, the volume, and which parts are worth automating against which parts are cheaper left alone. The first deliverable of the setup, approved by you before anything is built.
- Data moved between the systems you already pay for. Your CRM, your accounting software, your spreadsheets, your shared drive. The agent reads from one and writes to another so nobody retypes anything.
- Documents read, not just filed. Invoices, quotes, trade licences and ID pages opened, the fields pulled out, and the values written where they are needed.
- Recurring reports produced on their own. The same weekly or monthly report assembled and sent without somebody rebuilding it from scratch.
- Exceptions escalated, never absorbed. When something does not match, the agent stops and tells a named person, with the reason and the record. Automation that quietly writes bad data is worse than the process it replaced.
- An audit trail. Every action the agent took, in order, with what it read and what it wrote.
Pricing
| Tier | What it is | Price |
|---|---|---|
| Setup | Process map, integrations built across your existing systems, exception handling and audit trail, then tested against your own historical records before it touches anything live. | AED 20,000 one-time |
| Monthly | Hosting, monitoring, the exception review, and changes as your process changes. 3-month minimum. | AED 4,000 / month |
NovaLab's pricing page lists automation across several workflows as quoted per company. DubaiTaskAutomator is that work at a published fixed price, for companies whose back office looks like most back offices. Single-workflow automation is a different and cheaper product, still AED 8,000 setup plus AED 2,000 a month on the AI automation page. If your process turns out to be genuinely unusual, the free consultation will say so and you go back to a written quote instead of this price.
How it works
- Free consultation. You walk NovaLab through what your admin staff actually do all day. Not the process as documented, the process as performed. This is also where we find out whether your systems can be reached at all.
- Process map. Written, with volumes, and approved by you before a line of it is built. Parts that are cheaper left manual are marked as such rather than quietly included.
- Integrations built. Connections into the software you already pay for, so the agent reads and writes where your data already lives rather than in a new place nobody checks.
- Tested against your own records. The agent runs over historical work and its output is compared against what your team actually did, so you see where it agrees and where it does not before anything goes live.
- Live in parallel, then alone. It runs alongside the manual process until the two outputs agree. Only then does the manual version stop.
- Monthly. Monitoring, the exception review, and changes as the process changes.
Step five is the one that gets skipped elsewhere and the one that matters. Nothing is switched off until the automated version has agreed with your team's own output for long enough that you believe it, and that length is your call rather than ours.
Is this right for you
It suits you if
- Somebody on your payroll spends their day moving the same data between the same two systems.
- You are replacing manual data entry or junior admin work rather than adding something new.
- Your process is stable enough to describe. Automating something that changes every month costs more than it saves.
- You can give access to the systems involved and name a person who can decide what correct looks like.
It does not suit you if
- You want to specify the integrations yourself and have NovaLab execute them. The process map is the service. If it is already decided, you are buying development hours and should buy them from a developer.
- Your volumes are small. At a few records a week, a person is cheaper than AED 4,000 a month and you should keep the person.
- Nobody internally owns the process. Automation needs somebody who can settle the edge cases.
- Your software has no way in. Some older or locally hosted systems cannot be connected without the vendor, and the free consultation establishes that before you pay anything.
Questions people ask
How much does back-office automation cost in Dubai?
AED 20,000 to set up and AED 4,000 a month, with a three-month minimum on the monthly fee. That is a fixed published price for work NovaLab's pricing page otherwise quotes per company. Automating one single workflow is a different product and costs AED 8,000 setup plus AED 2,000 a month.
How is this different from the AED 8,000 AI automation?
AI automation takes one workflow and automates it end to end. DubaiTaskAutomator covers a back-office process that spans several of them, with integrations across multiple systems, exception handling and an audit trail. If one workflow is your actual bottleneck, buy the cheaper product and keep the difference.
Will this replace a member of staff?
It replaces manual data entry and junior admin work. What you then do about headcount is your decision and depends on things NovaLab cannot see from outside, so no claim is made about it here. Most companies move that person onto work that needs a person.
Which systems can you connect to?
Anything with an API or a documented export: CRMs, accounting software, spreadsheets, shared drives, email. Older or locally hosted software sometimes cannot be reached without help from its vendor. The free consultation establishes which category you are in before you commit to anything.
What happens when it gets something wrong?
It stops and tells a named person, with the reason and the record involved, and the action sits in the audit trail. Automation that quietly writes bad data into your accounts is worse than the manual process it replaced, so the agent is built to fail loudly rather than to look reliable.
Do we have to stop the manual process straight away?
No, and you should not. The automated version runs in parallel with your team's own work until the two outputs agree. Only then does the manual version stop, and when that happens is your call.
Is there a contract?
The AED 4,000 a month carries a three-month minimum, the same as NovaLab's other monthly work. The AED 20,000 setup is one-time. Both figures are on this page and on the pricing page, and neither is quoted as contact us for pricing.
Related services
DubaiTaskAutomator handles what happens after the work arrives. AutoCustomerEngageDXB handles the arriving: a WhatsApp agent that answers enquiries and books appointments for AED 8,000 setup plus AED 2,000 a month. AI automation is the single-workflow version of this page at the lower price. If you want the reports this produces to be trustworthy, Measurement and Tracking fixes the numbers feeding them. Everything is on the services overview with every price on the pricing page.
Start with the free consultation
It costs nothing and it is the step that decides whether this is worth doing. You walk through what your admin staff do all day, NovaLab tells you which parts can actually be reached, and you get a written scope before any money changes hands.
Book the consultationLast updated 3 October 2026 · NovaLab Digital · Dubai, UAE