SEO and web design · Dubai

SEO and web design in Dubai. See the work before you pay.

We work on how UAE businesses show up on Google, Google Maps, and AI assistants, and we build the websites those searches land on. Fixed prices. One person, start to finish.

For businesses in Dubai and the wider UAE. We work in English, Arabic, and French.

Not another report.
Work that ships.

A monthly PDF does not change how you show up. Changes do. We make them ourselves: on your site, on your Google Business Profile, and in your content. Every month you get a plain list of what was done.

Three services.
Prices on the page.

NovaLab Digital is a Dubai-based studio run by Adel Ghotmi. It does SEO, builds custom websites, and builds and runs AI agents for small and medium businesses in the UAE. SEO plans start at AED 1,500 a month, websites at AED 1,800 one-time, and AI automation at AED 8,000 setup plus AED 2,000 a month.

SEOMonthly work on your Google Business Profile, your pages, and your content, with a plain report of what was done. From AED 1,500 a month. See the SEO plans →
WebsitesCustom sites written from scratch. You see a free working demo in 24 hours and pay only if you want it. AED 1,800 for up to 5 pages or AED 3,500 for up to 10, one-time, hosting included. See web design →
AI automationOne workflow handed to an AI agent that we build and run, with a human approving what matters. AED 8,000 setup plus AED 2,000 a month. See AI automation →

Written from scratch. No templates.

Interiors & fit-outs
Custom warehouse configurator
Free demo · restaurant

Every one of these was written from scratch. No theme, no page builder, nothing loading that the site doesn't need.

The one we built for ourselves is still up. Scroll the particle build.

Fixed prices. All on the page.

Prices are on the page. Scope agreed in writing before anything is billed.

Local SEO
AED 1,500 / month
Free SEO check first · 3-month minimum, then monthly
  • Google Business Profile managed, with two posts a month
  • Review reply drafts and directory listings cleaned up
  • One page on your site improved each month, plus a plain monthly report
Growth SEO
AED 3,500 / month
Free SEO check first · 3-month minimum, then monthly
  • Everything in Local SEO
  • Technical fixes shipped on your site every month
  • Two new pages or articles a month, in English, Arabic, or French
  • Structured data and AI search checks included

See both SEO plans in full →

Need a website? Two ways to start.

Starter Website
AED 1,800 one-time
Demo in 24 hours · live in 5 to 7 days
  • Up to 5 pages: home, services, about, gallery, contact
  • WhatsApp and call buttons, contact form and map
  • Mobile layout, basic SEO and a Google Business Profile link
  • 2 revision rounds and 30 days of support; the files are yours
  • Hosting included while you are a client
Free working demo first
Recommended
Business Website
AED 3,500 one-time
Demo in 24 hours · live in 10 to 14 days
  • Up to 10 pages
  • Everything in the Starter Website, with 60 days of support
  • A second language, booking, a shop or a blog quoted separately
  • Hosting included while you are a client
Free working demo first

Optional care plan for either website: AED 299 a month for edits, uptime and contact-form checks, and renewal reminders.

Want a workflow automated too? One AI agent, built and run for you. AED 8,000 setup + AED 2,000/mo. Need the whole company looked at? That starts with a free consultation and ends with a fixed quote. See AI automation →

Every listed price, including our technical services, is on the pricing page →

We do not sell reports.
We do the work.

You see it before you pay.

The website demo is free and ready in 24 hours. The SEO check is free and back in 2 working days. You decide after you have seen real work, not before.

One personThe person who replies to your message is the person who does the work. Nothing gets lost in a handoff.
Fixed pricesPrices are on the site. Custom work is quoted in writing before it starts. Scope is agreed before anything is billed.
Three languagesWe work in English, Arabic, and French, and write content in all three.
24 h
Brief to working website demo
2 days
Free SEO check, in working days
1
Person you deal with, start to finish

You talk to the person
who does the work.

I'm Adel Ghotmi. NovaLab is a small Dubai studio that does SEO, builds websites, and runs AI agents for UAE businesses. Not an agency with an account manager layer. The person who reads your message is the person who does the work.

That is why the prices are fixed and the answers are straight, including when the answer is that you do not need us yet.

Adel Ghotmi · Founder

Send the business name.
Get real work back.

Email the studio

One message is enough. Tell us the business name and what you want more of. You get a written SEO check in 2 working days or a working website demo in 24 hours, free, before anything is agreed.

WhatsApp +971 55 216 2828 · Instagram @nov4lab.digital

Last updated 24 October 2026 · NovaLab Digital · Dubai, UAE