Four NovaLab guides answering the questions companies ask before buying anything: what SEO costs, what AI visibility is and how it is measured, which accessibility regulations carry dates, and why traffic can fall while rankings stay flat. Every figure quoted is published on the site.
The four guides
Each guide answers one question completely rather than introducing a service. Prices appear where they are relevant, because a guide that describes work without naming its cost is a brochure. Every guide points at the NovaLab service that does the work, and every service page points back.
What does SEO cost?
SEO has no single price because it is not a single job. This guide separates the five jobs the word covers, explains the three ways the work gets priced, lists every NovaLab entry figure, and names the four things that move a fixed-scope quote up or down.
Supports AI and Search Visibility.
What is AI visibility?
AI visibility is how often an assistant names your brand in a category question, where you sit in the answer, how you are framed, and which sources get cited instead. This guide covers what is measured, why a single check tells you nothing, and what is controllable.
Supports Category Visibility Intelligence.
Accessibility compliance deadlines
Two regulations carry dates. The European Accessibility Act has applied since 28 June 2025 and the ADA Title II web rule carries deadlines in April 2026 and April 2027. This guide states both plainly, maps them to WCAG 2.2 AA, and says what a scanner cannot catch.
Supports Accessibility and Compliance.
Why traffic fell while rankings held
A ranking and a visit are two different measurements, so one can fall while the other holds. This guide lists seven causes in the order each is cheapest to rule out, with a symptom table pointing at where to look for each one.
Supports Measurement and Tracking.
Which one to read first
- You are trying to budget. Start with what does SEO cost, then compare tiers on the pricing page.
- Your numbers moved and you do not know why. Start with why traffic fell while rankings held, because two of the five common causes are measurement problems rather than traffic problems.
- Somebody asked whether AI assistants recommend you. Start with what is AI visibility, which explains what is being counted before anybody sells you a score.
- A deadline, a complaint or a procurement form landed. Start with accessibility compliance deadlines, which states the two regulations that carry dates and what they point at.
NovaLab publishes these because the questions come up in every first conversation. Answering them in public is cheaper for both sides than answering them on a call. The five services that act on the answers sit on the services overview.
Start with a diagnostic
Every NovaLab service opens with a paid diagnostic rather than a proposal call. The cheapest is $250, the most common are $400, and four of the five are credited against the work that follows.
Book a callLast updated 14 September 2026 · NovaLab Digital · Dubai, UAE