NOVALAB

Dubai AI operations consultancy. We build and run the agents that do your busywork.

The idea

Not another tool.
Agents that do the work.

Software still needs a person to run it. Our AI agents run the workflow themselves, with a human approving what matters.

Three workflows.
One less thing your team does by hand.

Financial admin & collectionsAn agent issues invoices, matches payments, and chases what is overdue, until you get paid.
Data entry & documentsIt reads PDFs, emails, and scans, pulls the fields, and files clean records into your systems.
Lead response & follow-upIt answers every inbound lead in seconds, qualifies, books the meeting, and follows up until they reply.

The repetitive part, handed over.

The same care goes into every build.

Interiors & fit-outs
Custom warehouse configurator
Free demo · restaurant

Polished work, shipped fast. We bring the same standard to the systems we automate.

Start with one workflow.

One agent, one fixed price. We pick the workflow costing you the most, then automate it end to end.

Start here
First workflow, automated
AED 8,000 setup + AED 2,000/mo
Fit call first · fixed scope before anything is billed
  • One workflow automated end to end with AI
  • Built against your real systems, human approvals where it counts
  • We run it and tune it live through the first month
See what's included →

Just need a website? Two ways to start.

Starter Website
AED 1,800 one-time
Demo in 24 hours · live in 5 to 7 days
  • Up to 5 pages: home, services, about, gallery, contact
  • WhatsApp and call buttons, contact form and map
  • Mobile layout, basic SEO and a Google Business Profile link
  • 2 revision rounds and 30 days of support; the files are yours
  • Hosting included while you are a client
Free working demo first
Up to 10 pages
Business Website
AED 3,500 one-time
Demo in 24 hours · live in 10 to 14 days
  • Up to 10 pages
  • Everything in the Starter Website, with 60 days of support
  • A second language, booking, a shop or a blog quoted separately
  • Hosting included while you are a client
Free working demo first

Optional care plan for either website: AED 299 a month for edits, uptime and contact-form checks, and renewal reminders.

Agents that plug into
the tools you already use.

Accounting & ERP CRM WhatsApp Email & Inbox Invoicing PDF & OCR Google Sheets Payment Gateways Calendars Web Forms Multilingual Custom APIs

If it has an API, an agent can work it. If it cannot connect cleanly, we tell you first.

We do not sell software.
We run the work.

A human stays in the loop.

The agent asks before it acts on anything costly. You decide where the line sits, and nothing runs as a black box.

We run themBuilding is half the job. We operate the agents and stay accountable for the result.
Built for youConsultancy-grade, against your actual stack. No template, no generic bot.
Dubai basedMENA fluent, Arabic and English, with local payment and compliance context.
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Agents on watch

You talk to the person
who builds it.

I'm Adel Ghotmi. NovaLab is a small Dubai studio that designs, builds, and runs AI agents for real businesses. Not a reseller, not a dashboard you have to learn. The person scoping your workflow is the person building the agent.

That is why it ships faster, stays honest about what AI can and cannot do, and actually gets run after launch.

Adel Ghotmi · Founder

Your operations,
running themselves.

Book a working session Email the studio

One working session. We map the workflow eating your week and scope exactly what an agent would take off your team.

WhatsApp +971 55 216 2828 · Instagram @nov4lab.digital